I’ve been beading from the dawn of time. False. But I’ve been beading since I became aware of such magical things called ‘bead shops’. One of my favorite things to do is run my fingers through JoAnne’s bead strands and chuckle like a content dragon. The shimmer. Oh! the shine. I practiced and threaded and bead hunted till I bettered my beaded creations. I heard about Etsy from a friend and one day I took a few pictures and POW. Janellery was born.
Describe your style in as few words as possible:
Hmm. For my calmer pieces I think I’d call them ‘Slightly Vintage/Whimsy/ Curious’. My feather pieces I describe as ‘Can’t miss ‘em/ Aztec’. J
Nature. Books. The darker glints underneath bird’s wings. The gurgle right before the roar in a waterfall. Costumes. COLOR. Color most of all I think. I am a very visual person. I’ve seen many a friend politely grimace at my outfit. Some days it just feels right to be colorblind. Red sings to me, it has always been my favorite color. Most colors (the very pigmented ones) have a heartbeat, a tremor, a constant vibration that is weavable, stringable, wearable.
What is your best/most successful marketing strategy?
Word of mouth is underrated. I use it often. I have a Face Book page and my professors occasionally let me display my wares after class.
What handmade possession do you cherish?
My current favorite necklace was made by a very dear friend of mine. It was shocking and I mean that it the best of ways. She had taken words from a story I’d written and typed them out on small paper squares which she had hand stamped with red and black designs. She rolled the squares into long tube beads and strung them into a kind of Egyptian Bib Necklace. The beads were capped with black tears. My goodness gracious, it took my breath away. The sheer amount of time she put into it was stunning. And the personal touch brought me close to tears.
Do you have any advice for those thinking of becoming Etsy sellers?
Yes! Three things!
Expect to put a ton of time into it. When I first started out I was amazed how much time listing took. You have to be clever and cute and original. Let me tell you, does not come easy for most people. No sir.
Pictures are a selling point. No
one wants to buy grain. So keep it out of your pictures. (I really hope someone
gets that joke) But really, the amount of times I’ve wanted to buy something
only to reject it because of picture quality is past number. People get nervous
when they can’t see the product. When looking at the pictures ask yourself
‘would I buy that?’
|Mad I Am (hair extention)|
Lastly, go all out. People like wild. People like confidence. Make that piece of jewelry or clothing the best it can be! Go for gold, or something like that.
What are the greatest challenges and greatest rewards to running your own business?